June 28, 2011

2011 Chef's Challenge kick-off

Discussing strategy
There are times when my job intersects with things I'm passionate about, and today was one of those times.

Today marks the official kick-off of the 2011 Chef's Challenge: The Ultimate Battle for a Cure. Presented by World MasterCard to raise funds for Mount Sinai Hospital's fight against breast and ovarian cancers, the event is every food-lover's dream come true.

The coveted trophy
The premise is simple: register by July 21 for the challenge here, and between now and November 26 and raise as much money as you can (a minimum of $2,500). If you're one of the top 60 fundraisers, you'll not only get to attend the official challenge, you'll actually get to cook on one of the teams! This year's line-up of team leaders? Chuck Hughes, David Rocco, Lynn Crawford, Mark McEwan, Massimo Capra and Nadia Giosa. And of course, the event wouldn't be complete without one of the world's most famous celebrity chefs to host - the throwdown king himself, Bobby Flay.

The prize? Bragging rights for the next year and your team name on the trophy.

Here are a few pics from today's launch event.  Oh...and the food was incredible!



Duck pate & fruit compote
Proscuitto, parmesan & watercress



Eggplant parmesan
Mustard seed and pate



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